We believe that we can provide the beauty market with a safe, reliable and efficient platform that will benefit all parties - from industry representatives to their clients.
introduction
The beauty market in Europe generates revenues of more than 100 billion EUR per year. While many other businesses are truly digitizing, the sector is still in the 20th century and most entrepreneurs use phones, pens and papers when managing their schedules with clients. This inefficiency has caused losses.
JOLYY was founded in 2016 with the idea to apply and improve the business model for online beauty bookings across Europe. Initially, we understand that the existing platform imposes a 20% commission on every order. This is an unrealistic commission that can not be rationalized. Our ambitious team decided that we could cut most of the costs. When developing a project, we face many shortcomings - some of which we managed to improve, others are still on the road. Our search for solutions leads us to the decision to use blockchain technology, which enables us to realize the idea of ordering online beauty platforms globally.
JOLYY proposes smart solutions that will make the business digitalize and more effective than existing solutions.We have gained popularity in the local market with the first version of the platform. The team is now focusing on upgrading the platform to the next generation and we believe it will give all stakeholders in the beauty industry with an entirely new experience and will put our products as the number one booking platform for beauty services.
Today, leading service providers in the marketplace apply excessive commissions to beauty salons, while at the same time they provide inefficient products, which are not tailored to the services it claims to offer. Treatwell is a competitor in Europe and its business model is looking for new clients, rather than providing a platform for online beauty bookings. Their models are unsustainable and this is further evidenced by the fact that some industry representatives are using their platforms. High commissions and pending payments (sometimes with one month), are another reason why the beautyist's reluctance to use the platform is there. JOLYY will solve this.
The blockchain technology from JOLYY will allow all transactions and payments to be made in minutes, free for both parties. Moreover our solution will provide a much better condition for the beauticians who use the platform.This cost-effective model is our guarantee that we will succeed in attracting the beauty industry because it directly translates more money into its pocket.
VANIDAY Company's competitive business and environmental case created by Rocket Internet - copy treatwell (for review below). The markets are operating Australia, Singapore and UAE.
STYLESEAT - American company with slightly different policies. Until a few months ago their business model involved a commission of 50% of the first visit. Recently, they changed it and switched to a fixed monthly fee of USD 35. This is most likely due to their local competitors booksy.net. Interestingly, they have no apps and operate with push SMS, which is a disadvantage. Moreover, their control panel is too complicated for everyday use.
Making appointments is not good, especially if there is no computer in the salon. Booksy.net a newer website operating in the American market. Their website shows dozens of countries, but actually does not operate there.Outside the US, they have penetrated Poland. They work for a monthly fee. Dynamic platforms that continue to develop their apps and services since launch. For professionals, making the appointment is still unpleasant.
The first site of this type and the biggest competitor in Europe is treatwell.com. They
currently operate in 11 European countries (Belgium, Germany, Spain, France, Ireland, Italy,
Lithuania, Netherlands, Austria, Switzerland and the UK), with network
more than 20,000 Treatwell salons continue to optimize their sites for end consumers aimed at
getting more bookings
Treatwell claims to be a platform that facilitates and communicates the organization of professional beauty schedules. This is not enough. In fact, the only reason salons are there is to treat their new clients. Saloons do not actually use their calendar to book appointments. One of their websites all promise all outlets not maintained. The important thing here is that when someone orders an appointment, the salon will receive a notice and if they do an overbooking, they will contact the customer to reschedule. After the customer, they will be asked the next time they make an appointment over the phone. Salons are not interested in paying 20% for second, third, and new customers' visits, not to mention making their regular customers "skip" the app. Treatwell is also fine with this,as cities like London accommodate millions of tourists a month. They are not trying to be the real familiar platform of this book. That's why they are not trying to develop apps for user-friendly salons and user control panels.However, nobody uses it for anything except getting notifications.
The business model of Treatwell consists of maximizing the number of orders made by customers new to the salon.They charge a 20% commission on each booking. When customers pay in advance, treatwell retains the amount for about 2 weeks until the invoice is issued and only then they pay to the outlet. In this way, they block the much needed cash flow for the saloons and for that reason, the saloons prefer not to take orders from them.
Their networks are almost entirely concentrated in the capital and other big cities, because their business model requires a high flow of customers. In Marseille (1.6 million people), for example, they have 6 salons! In Bologna, Salzburg, Naples This market is practically contested. Treatwell is most developed in the United Kingdom, but even there, they have only a few salons registered in the city of 200-300 thousand people. This is easily explained.
= Summary
From the above, it is evident that there are many shortcomings in the existing beauty ordering platform. This is to show that a general change is needed to realize the idea of ordering beauty entirely online. That means that the time has come for the disturbance that affects the landscape, and this is where the beauty booking platform like JOLYY comes in.
With our new solution, Salon managers will:
- Have full access to information about their assessment on the platform;
- Receive viable products that will digitize their schedules, save their time and
ultimately cut costs;
- instantly receive on-line payments;
- pay a much lower price for the whole service.
Clients will schedule their online beauty procedures with Jolyy because:
- the platform is a one-stop-shop for all nearby beauty and salon services;
- Clients also have the opportunity to pay for cryptocurrency as well;
- Clients will receive JOY in their wallets as a gift for active participation, such as
adding a new beauty salon, writing reviews and comments, recommending new
customers and salons.
The Client will be able to convert JOY by cash or service or sell it to advertisers and e-commerce
vendors of products on the platform.
Our proposition on current market issues
Problems of delaying payments
Currently, payments for services on the platform are transferred through a centralized system. The procedure is as follows: clients pay to platform-> pay platform to beauty salon with a delay of two weeks to a month or more.Apparently, bank fees and transaction fees are paid twice. Moreover, due to the delay, beauty salons lose cashflow profits because own and operate with their money on time.
Through JOY, payments will be made peer-to-peer, no bank fees, and will arrive to the payee immediately after the appointment.
High Commission
Our decisions are simple and effective:
Our service will be free for vendors and end customers until the ecosystem is fully developed, it will be 2%. The existing platforms charge a staggering 20%! A complicated app for schedule management.
This problem has been solved by the current version of JOLYY application and pending pending methodology.
Report response
Currently, existing platforms ultimately inform their customers if someone has booked for their services. Beauty experts are left altogether in the dark about important things like: the number of searches for their services, the number of clients who have viewed their profile, the number of bookings for certain types of services made through the platform, etc. All these beauty prevention experts from making the right management decisions, which negatively affect their business.
The new JOLYY platform will be programmed to provide all unbiased information, so beauty experts can make the right decisions, which will add value to the business and its reputation. Vendors will receive statistics and regular analysis of the number of visits their profile. Under blockchain, vendors will be open to various stakeholders to double-check the report.
Last but not least: Introducing more women into the crypto world Although there are a number of initiatives such as Bitcoin Women's Day, women who use crypto diarrhea are still in the minority, with over 90% of cryptocurrency users in the survey identified as men. This large male dominance in the field is becoming a wider problem of crypto adoption. It's assumed that only experts in male-dominated fields like programming and cryptography can really understand crypto currency well enough to dive into it. Creation of cryptococcus that non-technical people can understand is very important for the adoption path that has taken place. Women consume more than men, making 70% of household purchasing decisions accountable for annual consumer spending worth 20 trillion USD.This figure is expected to increase by another 40% in the next five years.For Bitcoin and other cryptocurrencies to go global and succeed in mass adoption, it will be a necessity and a
natural market development to get women on board. Like other economic sectors, separate communities for women will emerge, promote the use of crypto and create opportunities to pay for crypto in industries targeted by women and Jolyy will be a pioneer in shaping mass market services to enable this exchange.
The beauty industry is dominated by women with more than 80% of end users in this business being women.Through the development of our platforms, social networking and JOLYY Store and by introducing JOY technology, we inevitably introduce more women to the crypto world and become their first point of contact with crypocurrencies.
Execution
Overview
Our platform is a website where all vendors willing to participate will be listed. Clients can search the list through various criteria. When they choose a service, they can see the schedule of a particular beauty specialist, pick the existing timeslot and make an appointment with a few clicks. Experts receive push notifications on their phones with the appointments coming into their schedules automatically.
Vendors can manage their profiles (images, prices, descriptions, hours of work, etc.). Vendors will also receive statistical and analytical insights about their business, allowing them to make management decisions and transfer their business offerings in the right direction. JOLYY will always hold fast that vendors must have the freedom to manage their profile. Every beauty expert will install on their smartphone an app specifically developed by JOLYY (patent pending, the latest version listed on JOLYY Business on Google Play and Apple's App Store) that allows them
set their schedule from everywhere In order for online beauty ordering to be successful, online ordering must be integrated with offline ones. The current platform does not provide an easy way to fill the schedule with offline reservations and these hours are not available to internet customers. That is one of the reasons why almost no vendor listed on the site is currently updating their schedule online. The other main reason is expensive commissions. JOLYY has our patent pending solution up to hours available:
Client name - first created manually. Once logged in, his name will be anchored and will appear as a proposal, so that next time does not have to be filled again
Beauty procedure - select from list with one click.
One hour message - select the day and time of the available hours.
This simple model takes a few seconds, very user-friendly and time saving. Our goal is every of our vendor clients to order through the platform and save time from phone conversations and paper work.
Through its application, the beautician will see all the scheduled procedures, installed in hours and dates. They also have red dots that will notify them if the client has used the website or if the reservation is entered manually.In addition, the account administrator will have access to the calendar of all his employees and then follow the workload and place an order. At the same time the client will be able to communicate with the beauty salon through text messages using the app.
The JOLYY Beauty Social Network is the first to offer a social platform in the industry.
We plan to develop additional features for our clients - JOLYY's live social network. This choice is rooted in the current version. JOLYY live will be a social venue where vendors can upload pictures and comments about what they have done in their salon every day. Users can like them, comment, follow vendors or other users and upload and share images.
The JOLYY network will allow advertising to be paid with JOY (for example: the brand will advertise and position the product with us and will pay with JOY, which will generate additional demand and increase the market price of JOY by).
Shop JOLYY
JOLYY will connect not only beauticians and customers, but we aim to be the first
platform that also connects beauty experts and cosmetics companies.
Currently, beauty salons and cosmetics buy cosmetic products that are needed from the representatives of major cosmetics manufacturers such as Avon, L'Oreal, Estee Lauder, Braun, etc. Through the development of vendor database and application of JOLYY Store, we will be the leading brand affiliates to offer their products directly to the beauty salon. Thus we will shorten the supply chain, which will definitely have a positive effect on the price of products offered. Our goal is to develop and popularize a transparent and specialized marketplace for the beauty industry. We will give the same opportunity to smaller brands, who do not need to spend a lot of money on advertising and free up space again. Payment transactions will be made with JOY.
Marketing
the Beauty Market
Current developmental conditions:
The on-line beauty booking platform is a new niche market that emerged 3-4 years ago. The market is growing rapidly in countries such as the United States, Austria, Brazil, Singapore
and the UAE.
Our products are growing in popularity, especially among the young and urban population. Our plan to go global as soon as possible. JOLYY's goal is to be first in all markets that have not yet offered this service and disrupt the market currently occupied by over-priced players.
Currently, the existing business model imposes a very high 20% commission on every appointment booked.Mobile apps are charged monthly. Of course there is a free app, which only covers basic functions and if the client wants more options, he or she has to pay extra. We will offer a 2% commission per appointment and fully
equipped free app.
The JOLYY Market Entry
strategy will be global. Our strategy is to identify the appropriate partners in orderto to create a professional marketing campaign and thus attract a number of important clients in each country.
Since our products will become brand new to most markets, we will really create new demand in those countries.Our goal is not to outperform competitors. We will offer a quantum leap value that will make the competition irrelevant. The focus is to innovate on value, not to position against competitors. We plan to dive with both feet and benefit most from this strategy.
We will penetrate the market with free service. Customers will receive an award in JOY to help vendors join the platform. Thus, our Crypto customers and fans can get JOY by presenting JOLYY to their local salon. By providing trade discounts, sales promotion discounts, and additional benefits to customers along with promotions will ensure that we will penetrate the market better. Our products will continue to be improved to meet clients' needs.All of this will ensure customer and client loyalty as well as the sustainability of the product and the company itself.
Future with Beauty & Booking Platform JOLYY Blockchain Our proposition will provide the following opportunities:
Development of the world's first beauty platform using blockchain technology
Decrease in commissions into symbolic percentages and even full removal We will propose a 2% commission for every reservation only after the ecosystem is
fully developed It will be free of charge until then
Stimulate client commitment through a bonus system developed using the name of coin
Popularizing the crypto currency among the female population
Digitalization of the ordering market even though software-based blockchain
technology
Transactions are faster and transaction costs are lower.
Beauty of social network
JOLYY Store - a market for beauty products
Roadmap
1. October 2016 - JOLYY was founded
2. March 2017 - launch of JOLYY web application beta
3. April 2017 - launch of JOLYY mobile app
4. June 2017 - major version release
5. Q4 2017 - JOY ICO and token list on stock exchange
6. Q1 2018 - JOLYY 2G Beta release with integrated JOY web app and scaling
in overseas markets
7. Q2 2018 -JOLYY 2G Main version with integrated JOY web app + JOY mobile
launch app
8. Q3 2018 - JOLYY Store and JOLYY live -
JOLYY Token Token social platform (JOY)
JOY usage
1. JOYs will be used as a method payment on platform and in JOLYY Store
Customers can get JOLYY in the following ways:
- buy from kriptocurrency stock exchange
- buy from JOLYY platform
- buy offline gift certificate or online
- get JOY by rating and commenting on salon or game and other promotions at platform
- get by ordering appointments via the Statistics platform will be generated for each user regarding their order, etc., where there will be monthly winners, etc.
JOY as a payment transfer method. When ordering an appointment, customers will be able to choose between bill payments and debit or credit card payments. In either case, no payment will be made at the time of booking.Instead, the smart contract will be closed and then activated at the time of appointment. The app will remind professionals for payment. After the professional requires payment, the customer will confirm from the application. Once the request is confirmed, the transfer will be done within minutes. Implementation will be fully automated for
the following activities:
- Consumer purchases (automatically from JOLYY) JOY match the current exchange rate and send it to a professional peer-to-peer. Upon receipt of JOY, professionals can arrange it to be automatically converted to their respective currency or remain in their wallet as JOY. Neither the customer nor the professional need to know that they are using cryptocurrency. The professionals will issue a plastic card installed in their wallet. If they want it, they can immediately withdraw their money in cash at an ATM.
3. Bounty and rewards for users while using and contributing to platform development
Users will be able to make money by adding a salon on the platform. This project will have JOY allocated for this before. Anyone who wants to raise funds in this way will be able to suggest a salon to join our platform. After registration, the salon will enter the code provided by each person. In this way, his profile will connect to the outlet. A smart contract will be generated, through which the person will automatically receive a certain amount of JOY upon reaching the salon floor: 10 bookings, 100 bookings, 10 comments, etc. This will allow students, etc. to make money from their reserves. time by helping the platform grow.
4. JOLYY STORE a store is only available for outlets on the website. Cosmetic manufacturers will be able to market their professional products there at salon prices. The idea behind this is that manufacturers will get direct access to channels that ensure communication with end consumers from their product lines. Thus, even small producers can easily present their products to their predecessor audiences they want to achieve worldwide. The alternative is global ad campaigns, which are most frequent
impossible. JOY will be implemented through smart contract. Payments will be executed directly in JOY, and also in other currencies. However, parties will be able to conclude smart contracts based on which payments can be broken down into a daily charge or fully automated. Therefore, after completing the bidding contract with each manufacturer, the salon does not need to pay the supplier in cash or make a bank transfer. Instead, the required amount will be transferred from their wallet at the desired interval. All of this will be controlled by smart contracts.Everything will happen in the same way as the peer-to-peer Item.
5. Advertisers will be able to pay JOY at JOLYY.com for a flat rate (explained
below)
Value proposition for JOY holders JOY value will depend on 2 main factors:
1. Overall development of demand and supply ecosystem. The more JOY is used, the more that will be requested, and logically the price will go up.
2. Visit to our website. Fixed price advertising on platform sites for JOY owners. JOLYY applies a fixed price of our website's ad space:
1 JOY = 50 pixels on desktop per day full show without impression restriction or 1 JOY = 10 pixels on mobile per full day showing without impression limit Example:
Standard banner, type Medium rectangle - 300 x 250, will be charged JOY 1500 per day. This is equivalent to USD 41.67 with TGE price of USD 0.02777778 per 1 JOY.
After reaching more than 80,000 visits per day, the ad space price behind 1 JOY will drop below market price and therefore the JOY market price will increase to compensate as the platform generates more users.
The current JOLYY.bg site traffic is 15,000-20,000 visits per month. This amount is achieved with organic traffic through Google and the minimum advertising is only for Sofia, because our team's goal now is to develop an outlet network, while website traffic is not a priority. In other words, with more than 90,000 visits per month, it would be more profitable for advertisers to buy JOY and use it to pay for advertising. Because JOLYY aims for global markets, our daily visit goal is much higher. By comparison, total treatwell visits are 3.5 million per month. After the project runs full, the visit to our website will be the number time. Each USD advertising price will be much higher, while the JOY price will remain in effect: 1 JOY per 50 pixels for 24 hours.
All JOY tokens used for advertising payments will be burned.
Reducing JOY supplies will not hinder the functioning of the ecosystem as a whole, because JOY is divided into eight decimal places.
30 % JOY Allotment (Total 30,000,000 JOY) will be available for sale to the public - a total of 18,000,000 JOY for the amount of 500,000 USD. All unsold tokens will be burned.
20% will be reserved for Rewards pool (They will be used to reward people who helped develop the platform - by adding more vendors, writing vendor reviews, etc.) - 6,000,000 10% will visit JOLYY's team and advisor - total 3,000,000 10% will be left for prize
Dollar Price - 1 JOY = USD 0.02777778 Budget Allocation
JOLYY will distribute the investment by ensuring the best performance of the assigned task.
Software development: 60% of the budget will be allocated for the development of new JOLYY blockade-based platforms and mobile apps inherent for vendors and end-users Marketing: 20% of the budget will be used to gain brand awareness to the new JOLYY platform and attract new ones. customers and vendors Business development: 10% will be invested in training vendors to work with
platforms and gain traction.
Law and administration: 5% will be allocated to develop a solid legal framework for the JOLYY platform.
Unexpected costs 5%
For further Information about ICO please visit;Official Website: https://www.jolyy.com/
Official Whitepaper: file:///C:/Users/USER/Downloads/jolyy_whitepaper.pdf
MY ETH: 0x6829173ea71a9E235BEF8d5Dd7FF4F95967c31c2
AUTHOR: Action2018
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